The project has 5 objectives:
Build a process chain that goes from seed to fruit, from the producer to the consumer. This means control of the products and the entire production cycle and guarantee food safety and product’s quality.
Use of production processes that respect the environment: production systems that look to a “sustainable agriculture". This implies offer fruiting vegetables strictly no GMO , low use of " pesticides” in crops , using techniques of reuse and renewable energy sources.
Rediscovering the Mediterranean tradition in the context of food: high quality products , with typical flavor and shape of vegetables fruits typical of the “Mediterranea” . This means the collection and selection of the " germoplasm " similar to the Mediterranean vegetables varieties of the past, offering new varieties resulting from the agricultural tradition of Mediterranean and development of hybrid seeds with high resistance to diseases and with high nutritional value and taste .
To promote and enhance the culture of Mediterranean food, valuing the Mediterranean diet, as recognized by UNESCO as an intangible asset of humanity and promoting the consumption of vegetables, with particular attention given to the fresh market of tomato.
Create a virtual marketplace in which there is a direct communication between producers and consumers, with immediate feedback from them. Create a sense of belonging based on shared values, typical of the Mediterranean culture.
TomatoCult Blog was born to aim these objectives, focused entirely on the tomato, which connects producers and final consumers, giving consumers the opportunity to get to know the world of production through photo shoots, interviews and video ad hoc and so to know what's behind the product they consume. The blog also contains curiosity about the world of tomato, scientific information and information about health, creative ideas on how to use the tomato in kitchen. A section is dedicated to the great chefs and their recipes that have as their main ingredient tomato.
Made in Med and blog TomatoCult have been created and promoted by MedHermes Seeds, an independent company that operates with his own research in the sector of professional vegetable seeds. (website of the company www.medhermes.net).